ABOUT JESSICA GRIFFIN
Growth Starts
With Learning
And Learning Starts With Reflection,
Curiosity, & The Courage To Do Things Differently
Meet Coach Jessica
Hi, I’m Jessica—Certified Executive Coach (PCC), educator, facilitator, and lifelong learner.
I help people grow through change.
Whether you’re leading a team, running a business, shifting careers, or navigating a new season of life, I support you in learning your way forward—with clarity, courage, and alignment.
But this isn’t just what I do—it’s how I’ve lived.
Over the past 20+ years, I’ve built, scaled, and sold two award-winning businesses.
I’ve worked in business, education, and the non-profit sector.
I’ve led teams, facilitated learning experiences, designed curriculum, created programs, and coached hundreds of people at every stage of their leadership and professional growth.
And through it all?
I’ve gone through my own seasons of reinvention.
I’ve changed careers, rewritten goals, navigated burnout, rebuilt trust in myself, and redefined what success looks and feels like.
That’s why I do this work.
Because I know that growth isn’t about fixing yourself.
It’s about learning how to move forward in a way that honors who you are, what matters to you, and what’s possible next.
Coaching with Jessica has had a huge positive impact on my life both professionally and personally. When I reached out to Jessica I was at rock bottom. On the edge of giving up. Through her compassionate listening and passion for helping people, Jessica pulled me out of the dark by helping me see my worth as a leader in my community. She helped me refocus and re-energize. I’m excited to continue my journey working with her. I cannot thank this woman enough.
Amy R.
BUSINESS OWNER
My Approach
Helping People Lead, Grow, & Live
With Clarity, Purpose, Courage,
& Grounded Self-Trust.
I don’t believe in one-size-fits-all solutions.
Whether I’m coaching or facilitating, I work collaboratively and relationally.
I ask thoughtful questions, challenge with kindness, and help you connect the dots between your ideas, your experiences, and your next step forward.
You can expect space to reflect.
Structure to focus your energy.
Support that feels honest, empowering, and personalized to you.
This work is never about hustle, proving or performing.
It’s about learning, alignment, and sustainable growth that moves you forward with purpose and possibility.
Before working with Jessica, I not only felt like a small fish in a big pond, but a small fish whose pond was murky, dark, and rapidly closing in around her. Jessica’s thoughtful and empathetic coaching always left me feeling more expansive, more clear, and very supported. She’s a compassionate listener and confident guide. Her knack for asking the questions I needed to hear, and empowering me to discover the answers is inspiring, motivating, and a real treasure for anyone embarking on a path to self-discovery and growth.
Katrena K.
EDUCATOR & ADVOCATE
My Credentials & Background
Professional Certified Coach (PCC) – International Coaching Federation
500+ Hours of Coaching with professionals, business owners, and leaders
Graduate Certificate in Executive Coaching – Royal Roads University
Certified Mental Wellness & Integrative Health Coach– Nickerson Institute
Professional Mentor Coach – Royal Roads University
20+ years as a Business owner and Entrepreneur (two award-winning companies sold)
People-focused Leader with experience in the business, education, and non-profit sectors
Educator & Facilitator with extensive background in curriculum development, facilitation, training, and adult learning design
What It’s Like To Work With Me
Clients and collaborators often tell me that I bring a unique balance of clarity and
compassion, depth and lightness, strategy and soul.
I’m the person you can bring your messiest thoughts to— because I won’t judge them.
I’ll help you make sense of them, find the thread that connect them,
and turn them into meaningful next steps.
I’ve been described as:
- Thoughtful and clear-eyed—able to see patterns, potential, and the path forward
- Creative and inspiring—the kind of person who helps you reconnect with your vision and believe in it again
- Warm, grounded, and trustworthy—someone who brings calm to chaos and makes people feel safe to be real
- Honest and kind in equal measure—I’ll challenge you, but never in a way that makes you feel small
- A quiet powerhouse—the calm in the room and the one moving things forward
- Joyful and a little funny—because yes, I believe in meaningful growth… and I also believe in not taking ourselves too seriously
People I work with say things like:
- “You helped me name the things I couldn’t previously put into words.”
- “I felt instantly safe, calm, and grounded in your presence.”
- “You help me think past surface of what I’m struggling with, refocus my energy and ensure I stay on task.”
- “You have an amazing ability to take in information and process it into something creative and teachable.”
- “You helped me feel like myself again—and gave me clear next steps.”
- “I finally felt like someone saw the whole of who I am.”
- “Your ability to share a depth of knowledge, backed up with research is admirable. You give people the tools to run with the knowledge you share.”
- “You show up with genuine curiosity and care. You want the best for the people you work with and have their best interests in mind.”
Whether I’m coaching, facilitating, or co-creating something with you, I show up fully.
I bring my heart, my humour, my insight, my experience, and my deep belief in your ability to grow into what’s next.
No matter what role I’m in—I bring my whole self to this work.
And I want you to bring your whole self too.
Because you deserve a space where all of you is welcome.
Jessica has transformed by business and, in turn, my life! She has an incredible way of pinpointing and overwriting the dysfunctional patterns that were holding me back. As part of my coaching, she gave me countless tools to clarify what I actually want my life and business to look like.
Jessica asks meaningful questions and actively listens. After just a few sessions, I felt like she really understood who I am and what I’m trying to accomplish. She held me to the highest capability and has helped me make shifts in my life I absolutely could not have had the insight to accomplish on my own. I am eternally grateful for Jessica’s support, guidance and leadership!
Genoa B.
BUSINESS OWNER
Values I Work From
My Values Guide How I Build Trust, Foster Awareness, & Co-Create Spaces For Clarity, Courage, And Aligned Action
Learning as a way forward
I believe learning—personal, professional, and relational—is how we grow, adapt, and lead with integrity.
Sustainable success over hustle
Growth doesn’t have to come at the expense of your wellbeing. I support a pace and process that honours your energy, your capacity, and the kind of life you want to build.
Clarity through reflection
You don’t need to force your way forward. You need space to reflect, ask better questions, and reconnect with what really matters.
Connection at the core
Meaningful growth happens in relationship—with ourselves, our people, our work, and the systems we’re part of. I value authentic, human connection as both a practice and a leadership principle.
Leadership with heart
I coach and facilitate with presence, care, and courage—because I believe leadership rooted in empathy is what creates lasting change.
Ready To Take
The Next Step?
If you’re navigating change, reimagining what’s next, or growing into a new chapter—I’d love to talk.
Whether you’re curious about coaching, learning facilitation, or simply want to explore if we’re the right fit, the first step is a conversation.
Bring your questions. Your ideas. Your uncertainties.
You don’t need to have it all figured out. You just need to start.
Book a free, no pressure Connection Call and let’s explore what support could look like—together.